This Article provides a comparative overview of Vietnam’s Draft Law on Personal Data Protection (“Draft Law“) and the EU General Data Protection Regulation (“GDPR“), focusing specifically on consent rules. The GDPR has become a global standard for data privacy, emphasizing valid and informed consent as a core requirement for lawful data processing. Similarly, the Draft Law introduces significant obligations for businesses to obtain and manage consent in a transparent and accountable manner. This article examines the key consent-related provisions in both regulations, the compliance challenges they present, and their broader role in safeguarding individual privacy and promoting responsible data practices.
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